WTFluff is a dog grooming business — a place even the most persnickety of pets get treated with love and care.
The WTFluff Difference
What sets WTFluff apart isn’t just skill with scissors — it’s their approach. Before any grooming begins, their team takes time to connect with each four-legged client. As one customer puts it, “Their groomers spend real time understanding each pet’s needs.” This personalized attention is the recipe for WTFluff’s consistently impressive results.
A Team of Pet Whisperers
The standout team at WTFluff includes groomers like Daishawn and Max — and co-owner Sharnil, whose reputation for excellence keeps clients coming back year after year. “Sharnil has been grooming my mini-schnauzers for eight years,” says one loyal customer. “The mini-schnauzer cut is incredibly involved, but Sharnil executes it beautifully every time.”
Convenience Meets Quality
In early 2025, WTFluff expanded beyond their popular mobile services to open a storefront location. The mobile option remains perfect for pets who prefer not to stray too far from home, while the new location in the center of Santa Monica provides more appointments.
What hasn’t changed is WTFluff’s commitment to a stress-free environment. Unlike many groomers, WTFluff doesn’t use crates, creating a relaxed experience from start to finish.
More Than Just a Haircut
The WTFluff experience transcends basic grooming — it creates relationships. “We’ve been bringing our dog in twice monthly for years,” shares one pet parent. “He always comes home fresh and fabulous. He is treated like family.”
The sentiment echoed by many clients is best captured by one particularly enthusiastic review: “The day I picked up my perfectly groomed pup was amazing. WTFluff has won my business for good!”
Whether your pet is a grooming pro or has never set paw in a salon before, WTFluff’s blend of technical expertise, genuine compassion, and flexible service options delivers results that delight pets and owners alike — turning first-time visitors into lifelong clients.
